My role: Ui/Ux designer junior
Details: Paris, France, 2013
To reveal the new Diorsnow campaign targeting the Asian market Dior created this micro website. Magnified by exquisite cinema-graphs, this content-driven experience is a quest for “transparency”. At the core of this E-commerce project the Diorsnow Beauty Lessons, translated in 7 languages, provides a unique experience. Within Ultranoir’s team I worked on the UX-UI design of the website.
Gateway of this quest for beauty the homepage features four sections:
the story page, the innovation page, the collection page and the beauty lessons.
The “benefit filter” is a tool that helps match the customer complexion with Dior’s cosmetics
The history page enhance the experience by walking the user into Dior’s backstage
The beauty lessons are the core of the experience. This section offers a blend of content, from scientific studies and dermatologists’ expert advice to video content by featured cosmetic aficionado YouTubers.
March 11, 2013